Buku Pemasaran Strategik “Strategi untuk Pertumbuhan Perusahaan dalam Penciptaan Nilai Bagi Pemegang Saham “

Class of Marketing

Graduate Program of Management and Business-Master of Management Bogor Agricultural University

Lecture Notes based on book by Ujang Sumarwan, Agus Djunaidi, Aviliani, H.C Royke Singgih, Jusup Agus Sayino, Rico R. Budidarmo, Sofyan Rambe. 2009. Pemasaran Strategik : Strategis untuk Pertumbuhan Perusahaan dalam Penciptaan Nilai bagi Pemegang Saham. Jakarta. Inti Prima

Sumarwan, U., Achmad Fachrodji., Adman Nursal., Arissetyanto Nugroho., Erry Ricardo Nurzal., Ign Anung Setiadi., Suharyono., Zeffry Alamsyah. Cetakan ke 2. 2011. Pemasaran Strategik: Persfektif Value-Based Marketing dan Pengukuran Kinerja. Bogor, IPB Press.

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